DIGITAL MARKETING CONTENT

You need content to nurture leads. It is the bridge that
takes people from your email campaigns to your
website. It transforms social media followers into
website visitors. And it can also be used in your
advertising campaigns to warm-­up cold traffic.
It is the ultimate form of engagement. And, it is the
premise to warming up your leads through any channel.
There are various types of content – social media posts,
videos, infographics, and so on. However, the most
important piece of content is website content.
Specifically, blogs.